Amarachi Amusi, the Nigerian skit maker better known as Ashmusy, has condemned what she describes as an annoying trend of linking the success of female creatives to men.
In an interview with Punch, she spoke of how “hurtful and frustrating” it is when her hard work is overshadowed and credited to a man.
She said to reshape this narrative, she has opted to cover herself up as part of a rebranding process.
Amusi attributed her success to consistency and hard work.
“Linking a woman’s success to men can be annoying and hurtful. That is the reason I want to rebrand myself,” she said.
“It can be hurtful when a young girl works so hard, and all her efforts are linked to a man.
“Covering up myself is a part of my rebranding. I hated the fact that a man was said to be the source of my success.
“That narrative was hurtful because I know how hard I work to make every single dime. I will ascribe my success to God, consistency and hard work.”
In March 2022, Amusi acquired a luxury house.
The 28-year-old skit maker became an internet sensation after she shared a viral video on social media.
Apart from making skits, she is an actress, brand influencer, and social media content creator.
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