2023 AMVCA kicks off with cultural event

The three-day ceremony for the 9th edition of the Africa Magic Viewers’ Choice Award (AMVCA) will begin on Thursday.

In a statement on Wednesday, Busola Tejumola, MultiChoice Nigeria executive head of content, said the ceremony will commence with the opening night and cultural day event.

Tejumola said the opening night will formally kick off the series of activities preceding the award night on Saturday.

The statement added that this year’s edition of the AMVCAs is focused on raising the bar when it comes to recognising and rewarding talents in the various aspects of the African film and television industry.

“Last year, we had an eight-day lineup of activities leading to the Award Night. This year will be no different. We have decided to sustain the momentum by bringing back all the activities. The only difference is that they will all take place within three days,” the statement reads in part.

“The three-day extravaganza will start on May 18 with the ‘Opening Night and Cultural Day’ event – a celebration of African culture and diversity, followed by the ‘Runway Show and Nominee Gala’ on May 19 – a nod to the key role fashion, style and design play in the film and television industry and a means to give young designers a boost in their careers.

“In this year’s runway competition, the winners stand the chance to walk away with cash prizes and opportunity to work with the brand team of Pepsi one of the brands they are set to create innovative designs for on the runway.

“The award show will air live on May 20 across all Africa Magic channels on DStv and GOtv, starting from 4 pm WAT.”

In April, the award organisers announced the nominees for the 9th AMVCA.

Zozibini Tunzi, the South African model, and IK Osakioduwa, the Nigerian TV star, were recently named the hosts for the award ceremony.