Zee Entertainment Enterprises Limited, the owner of the Zee World TV channel, has partnered with The Temple Company, a full-service creative agency based in Nigeria.
The firms, while breaking the news on Monday, said the marketing partnership will drive industry growth.
With the new deal, Zee Entertainment Enterprises Ltd appointed The Temple Company as its representative “to interface with public sector organisations looking to leverage its widely accepted platforms to their advantage.”
The partnership, Zee said, presents a unique advantage that decision-makers can leverage to better connect with Nigerians.
Idris Olorunnimbe, GCE/ founder at The Temple Company, said the partnership was in line with the goal of the company to foster cross-border collaboration that will help drive growth for both Indo-Nigerian creative industries.
“We were ready for this collaboration long ago. When we launched The Temple Company, we had our job cut out to attract strategic collaborations that would impact positively on the creative economies across territories,” he said.
“This new partnership with Zee Entertainment embodies these aspirations. We are excited at the promise this presents for sectoral growth.”
Somnath Malakar, CEO, Sub-Saharan African and Indian Islands, Zee Entertainment Enterprises Ltd, also spoke.
“We are certainly excited to partner with The Temple Company which positions us to collaboratively unlock the opportunities presenting themselves in Nigeria, the biggest and fastest-growing TV market in Africa,” he said.
ZEE World debuted on Nigerian television in February 2015, becoming a favorite among Nigerian families.
According to the latest MPS data ratings, the channel commands a viewership base of up to one-fifth of the entire Nigerian Pay-TV landscape, making it a desired platform for advertisers.
It is understood that the Zee World channel is ranked as Nigeria’s most-watched TV channel across all platforms.
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