Trace, the Afro-urban music and culture platform, has announced that it will hold its next award ceremony in Zanzibar, Tanzania.
The event will take place from February 24 to 26, 2025, at the luxurious Mora 5-star resort.
The ceremony will begin with a two-day summit featuring panel sessions and masterclasses on African creative industries, technology, and branding.
The award night, scheduled for February 26, will broadcast live across 25 Trace channels and in over 200 English, French, and Portuguese-speaking countries.
Olivier Laouchez, Trace co-founder and executive chairman, said the summit aims to empower African artistes with essential tools for success in the global music landscape.
“We are excited to celebrate Africa’s creative heartbeat by spotlighting music legends and rising stars,” Laouchez said.
“The awards and summit seek to empower artists with essential tools for success in today’s global landscape. The event will transform Zanzibar into a vibrant epicentre of music, culture, and innovation.”
Mudrik Ramadhan Soraga, Zanzibar’s minister of tourism, expressed pride in hosting the prestigious event, highlighting the island’s unique blend of nature, culture, and innovation.
“Zanzibar is proud to host the Trace Awards and Summit, a celebration of Africa’s vibrant music and culture on the global stage,” he said.
“This event strengthens our commitment to sustainable tourism and promotes Zanzibar as a premier MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.
“It will showcase our island’s beauty and diversity, while highlighting our efforts to preserve its unique environment and culture. We invite the world to experience Zanzibar’s exceptional charm, where nature, culture, and innovation come together.”
The 2025 Trace Awards will feature 28 categories representing popular African music genres, including Afrobeats, Amapiano, Dancehall, Afro-pop, and more. The list of nominees will be unveiled on December 4, with voting to begin on December 18.
By hosting the Trace Awards, Zanzibar aims to position itself as a premier destination for music, culture, and innovation, promoting sustainable tourism and preserving its unique environment and culture.
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