WhatsApp is in the beta stages of testing a new feature called ‘Status’ which is very similar to what Snapchat offers.
Facebook, which owns WhatsApp, is becoming increasingly relentless in the leeching of Snapchat as there are many aspects of the platform in its new applications.
Facebook offered to buy Snapchat in 2013 for $3 billion but Snapchat turned the deal down.
After adding the ‘stories’ feature to Instagram, Facebook is prepping Whatsapp for the same upgrade.
This feature lets users share images with doodles and text captions, and just like Snapchat, they vanish in 24 hours.
To make this happen, a new tab will be added between Chats and Calls.
According to BRG, the move seems to be a part of Facebook’s new video-first strategy, which Zuckerberg highlighted during Facebook’s third-quarter earnings call earlier this week.
“You can see that a little bit in the announcement and launch of Instagram Stories and what we’re doing with Messenger and some of the additional tests on Facebook and the camera work that we’re doing in WhatsApp.
“So this is across the whole family of apps. This is a big part of the product experience that we want to deliver,” said Zuckerberg.
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