Rihanna, Barbadian pop star, has unveiled the campaign video for ‘Fenty Maison’, her clothing fashion brand, featuring a busy street in Lagos.
The 45 seconds video begins with female models paraded before thatched houses in a rustic setting and later showed the busy street of Marina, Lagos Island.
The campaign video further showcased more locations across the world.
The pop star had earlier announced her partnership with LVMH, a French multinational luxury conglomerate.
The 31-year-old singer is the first woman to create an original fashion brand with LVMH.
Speaking about the project with New York Times’ magazine, Rihanna said she wants her brand to be “as disruptive as possible”.
“It’s a new way of doing things because I believe that this is where fashion is going to go eventually,” Rihanna said.
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