Just when we thought Nike’s ‘self-lacing’ sneakers was cool, Virgin America has unveiled a pair of sneakers that’d give you the “flying first class” experience without ever leaving the ground.


Created by agency Eleven, the sneakers are made of Italian white leather to match Virgin America’s first class seats.

The shoes feature LED moodlighting, a Wi-fi hotspot, a working airplane belt buckle, a USB port connected to a three-hour battery, and even a tiny LCD display for watching movies.

There is currently only one pair in existence which is being auctioned on eBay for charity with the proceeds going to Soles4Souls, an organisation focused on distributing clothing and shoes to the poor.


Mike McKay, chief creative officer at Eleven, told Creativity Online: “Virgin America fliers are fashionable, sophisticated, and almost impossible to reach with traditional advertising. But we knew sneaker trends were very popular with our target audience.

“So we wanted to showcase the airline’s features in a unique way – so our target would actually take notice.”


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