Twitter announced on Thursday that it would be shutting down Vine, the 6-second video sharing application.

Many millennials turned to Vine for quick humour on an unending loop and many have also gained popularity from making short videos and becoming ‘vine stars’ like ‘King Bach’.

The application which was initially intended to help people capture casual moments in their lives and share them with friends was bought by Twitter for $30 million in 2012.

According to the Wall Street Journal, Vine’s demise shows how difficult it is for an internet sensation to have staying power and turn a profit.

But Twitter was never able to fully capitalize on Vine’s popularity, and over time the site lost out to competitors like Snapchat, Facebook, Instagram and YouTube, the Wall Street Journal had reported in May.

Vine generated more beloved memes and cultural moments than most apps with twice as many users  but Twitter’s mounting core business problems this year all but ensured it would eventually be sold off or shuttered.

The shutdown is not immediate but inevitable as Twitter said it will happen over the course of the next few months but vine videos will still be available for viewing online.

Adult site PornHub has shown interest in purchasing the app from Twitter.

CNET shared a letter from Pornhub vice president Corey Price to Twitter CEO Jack Dorsey, which said: “We figure since Twitter has dropped (Vine) and is having significant layoffs, that you and your stakeholders could benefit from a cash infusion from the sale of Vine.”

The report further added that Pornhub promised to “restore the app to its former NSFW glory” and stated that “clips of porn in 6 seconds is more than enough time for people to enjoy themselves.”



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