2016 was a good year for YouTube in Nigeria as the video streaming platform experienced a significant increase in mobile watch time, says an official of the company.


Teju Ajani, SSA YouTube partnership manager, made this known on Thursday at an event held to celebrate Nigerian YouTube content creators.

“YouTube continues to be a top video destination for Nigerians looking to share and watch the most viral local and global videos.

“In 2016, YouTube mobile watch time in Nigeria increased by 150%; proof that Nigerians are spending more time on the platform, and are finding content relevant to them,” he said.


“YouTube attracts a global generation that has grown up watching what they want, whenever they want, on whatever device is closest.

“Globally, more than 400 hours of video is shared on YouTube every minute. YouTube is a social video ecosystem with such critical mass that your videos basically don’t exist on the web if they’re not on YouTube.”

Nigerian YouTube creators at the event shared how the platform has provided them with an opportunity to share their passions and earn money.


Some of the YouTube stars in attendance were Dimma Umeh, Mark Angel Comedy, Emmanuella, Sisi Yemmie, Naija’s Craziest, Bellarose Okojie, Frank Donga, and Yomi Black.

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