Temi Otedola becomes L’Oréal Paris’ first African digital ambassador

Temi Otedola, the Nigerian actress, has been unveiled as the new African digital brand ambassador for L’Oréal Paris, the French multinational skincare company.

The company announced the partnership in a statement sent to TheCable Lifestyle on Sunday.

Describing the collaboration as “iconic”, the skincare firm disclosed that Temi now joins its roaster of ambassadors like Kendall Jenner, the American model, and Viola Davis, the US actress.

“Standing alongside fellow ambassadors including Kendall Jenner and Viola Davis, this collaboration marks a significant milestone in celebrating beauty in all its forms across the African continent and reaffirms L’Oréal Paris’s commitment to diversity and empowerment,” the statement reads in part.

“As the face of L’Oréal Paris Makeup, Temi will headline the latest Infallible Makeup Range campaigns, showcasing her unique style and celebrating the diverse beauty of Africa.”

Speaking on the partnership, Temi revealed that “L’Oréal Paris was among the first beauty products I was introduced to as a young girl playing with my mother’s makeup”.

The 28-year-old actress said she was excited about the collaboration and “deeply respects” the company’s “values and vision”.

“Words cannot describe how honored I am to partner with L’Oréal Paris Makeup. L’Oréal Paris was amongst the first beauty products I was introduced to as a young girl playing with my mother’s makeup,” she said.

“I have grown up loving their products and deeply respecting the company’s values and vision. The L’Oréal Paris woman is someone I deeply resonate with—confident, unapologetic, and always striving to make a difference in the world. I’m so excited to begin this beautiful journey with a brand that truly inspires me.”

In an Instagram post, Temi, the daughter of Nigerian businessman Femi Otedola, also gushed about becoming the skincare company’s “first-ever African Digital Ambassador!”

“I still don’t believe I’m typing this but I’m so excited to announce that I am the first ever African Digital Ambassador for @lorealparis  I’m truly honoured to be the first Nigerian representing L’Oréal not only across Africa but also on a global stage. This has been the hardest secret to keep for the last 6 months!!” she wrote

“I’m so excited to share L’Oréal’s iconic products and equally iconic brand with all of you. To me, the L’Oréal woman is empathetic, unapologetic and of course, infallible. She’s Worth It! I can still remember playing with my mom’s L’Oréal Lipstick and Mascara so this is a REAL dream come true!!!”

“I’m charging up for all the many moments and milestones I’ll be creating with my new L’Oréal Family.”

 

View this post on Instagram

 

Advertisement

A post shared by Temiloluwa Otedola (@temiotedola)

On her part, Issima Oniangue, the general manager for makeup in the Sub-Saharan Africa Zone at L’Oréal Paris, hailed Temi for her “unique style, confidence, and passion for beauty”.

“Temi’s unique style, confidence, and passion for beauty perfectly embody the L’Oréal Paris ethos of empowerment and sophistication,” she said.

“This partnership marks a new era of glamour and innovation in beauty for the region as we continue to celebrate and cater to the diverse beauty of African women. We are excited to inspire and bring the best of beauty to every corner of the continent.”

Founded in the mid-1900s, L’Oréal Paris has continued to empower women with initiatives dedicated to promoting equal rights and self-esteem.

The feat for Temi comes a few weeks after her sister Florence ‘DJ Cuppy’ Otedola was appointed King’s Trust International Ambassador to the British monarch King Charles III.