Spotify, the online music streaming platform, says it is committed to amplifying talents and content creators from Nigeria.
Phiona Okumu, Spotify’s head of music, Sub Saharan Africa, spoke on Thursday when the streaming platform hosted celebrities, media, influencers, and fans to celebrate “Lagos’ status as a city of culture-shifters, innovators, and tastemakers”.
Okumu, in a statement, said Spotify would continue to provide viable platforms for local artistes and creators in the audio space to showcase their creativity.
She added that the streaming platform was impressed with the success of Nigerian music based on the platform’s recent findings.
Okumu said the findings showed that Burna Boy, Asake, Davido, Drake, and Wizkid were the top five most streamed artistes by the Gen Z community in Nigeria.
“We are so proud to be connected with the Nigerian Gen Z community and we remain committed to amplifying the talent coming out of Nigeria by providing a platform for local artistes and creators in the audio space to showcase their creativity,” she said.
“Lagos is becoming a global tastemaker city and a generation of artistes, powered by online streaming, have got it to this point.
“Thanks in large part to music, the world’s been given a taste of Nigeria, moreso, African creators are giving rise to globalisation of culture through their work and we are so excited to be part of this success story.
“As Lagos is increasingly attaining a global tastemaker city status with creatives who are driving trends in pop culture and music, Spotify is proud to celebrate both this city that has cemented itself as a global powerhouse and the young tastemakers who are setting the agenda.”
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