Six creative ways budding artistes can use AI

BY TAIWO KOLA-OGUNLADE

The pulse of African music resonates worldwide. Fueled by the success of top sensations like Burna Boy, Davido, Tyla and Wizkid, a new generation of creatives is bursting onto the scene. But navigating the music industry’s complexities can feel daunting – especially without the right know-how and tools. That’s where Gemini, Google’s collaborative AI-powered tool, steps in as your ultimate guide.

Imagine having an always-available industry insider at your fingertips. Whether it is demystifying music royalties, staying ahead of Afropop trends, or strategizing your next creative move, Gemini empowers you with the knowledge and insights you need to make your mark. Ready to unlock your global music potential?

Here are 6 ways Gemini can be an ally on your journey:

1. Building Your Tribe: In vibrant music communities like the ones in Lagos, Johannesburg and Nairobi, it is not just about who you know, but how you connect. Gemini helps you go beyond networking basics.  Instead of just attending events, let’s get strategic. Ask, “How do I initiate meaningful conversations with music producers online?” or “Help me write an application essay for an artist mentorship program.”
2. Igniting Your Creative Spark: Facing a creative block? Gemini can reignite your inspiration.  “Suggest lyrical rhymes for a song with an empowering theme.” Need to broaden your sonic palette?  “I’m feeling musically adventurous! Suggest some unusual traditional African instruments I could play around with”  Gemini is your brainstorming partner, ready to push your artistic boundaries.
3. The Power of Your Story: Your brand is more than a logo. It’s how you connect with your audience.  Gemini can help you find your voice: “Help me craft an artist bio that captures my passion for social change through music.” Need to up your social media game? “Show me how other African artists effectively use TikTok.”
4. Decoding the Music Business: The music industry can feel like a maze – contracts, copyright laws, and navigating key players often require insider knowledge. Instead of feeling overwhelmed, ask Gemini to break it down. Ask straightforward questions like,  “If a song plays in a movie. Does the singer get paid for that? Explain like I’m 5?” and let Gemini explain it in a way that you’ll understand. Use the Google “G” button to double-check if you need extra help.
5. Owning Your Look: In the world of music, your style speaks volumes. Gemini helps you explore: “How can I blend traditional Nigerian textiles with contemporary fashion trends?”  Need inspiration? “Burna Boy and Sho Majodzi are famed for their unique fashion sense. Help me find a bold, colourful outfit inspired by their style. I am 6ft tall and love hats.”  Let Gemini be your image consultant.
6. Beyond the Music Videos: In the digital age, visuals amplify your message. Gemini can spark your video concepts.  “Brainstorm music video ideas that celebrate the everyday beauty of Lagos.”  Need help with the nuts and bolts?  “What are the basic elements of a music video treatment?”