Amsterdam-based fashion startup Labfresh has designed a self-cleaning shirt that withstands stain and repels sweat.

To accomplish this effect, Labfresh uses a patented technology that “enables cotton fibers to repel water, oil and bacteria,” explained co-founder Lotte Vink.

“This means you can spill red wine on your shirt or run a marathon in it, without needing to wash it afterwards.”

The shirt is also odour-proof, wrinkle-resistant, fully breathable and quick to dry out.

According to TNW, stain-repellent textiles are by no means a novel concept, and startups like Ably, Wonderous and SilverTech have already trodden down that lane.

What Labfresh does differently is apply the technology to woven fabrics and make them more wrinkle-resistant.

“We are not adding a coating, which means we keep the premium feeling of the fabric instead of making it feel like a raincoat.

“This is much harder to do than to make something 100% hydrophobic [which is the technology the previously mentioned companies rely on,” Vink further added.

Labfresh just launched its Kickstarter campaign where you can check out how the textile actually works and find more details about the fabric.

You can also pre-order one of its self-cleaning shirts for €99 (approximately N32,419) before it eventually retails at €119 (approximately N39,343).



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