Hip hop artiste, Ruggedman, has advised Big Brother Naija winner, Efe Ejeba, to avoid getting swept away by the glamour of the entertainment industry.

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Ruggedman stated this at a reception he hosted for the realty TV show star, NAN reports.

“You are wise Efe, keep it up, don’t let the glamour of the entertainment industry sweep you away,” he said.

In his reaction, Efe said that Ruggedman remained relevant with almost every generation of stars.

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“A lot needs to be learnt from him, I am a big fan of Ruggedy Baba. I am like a new kid learning from the elders. From the look of things, it was a bit more than just food and drink being discussed,” Efe said.

Ruggedman further noted that budding talents in the entertainment industry should be provided proper platforms to grow.

He said: “We need to encourage the young ones to grow and be bold to go for what they want to achieve. They also have to have confidence and believe in what they are doing and in themselves to make it happen.”

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The musician said that he had to take the step to host Efe, because it was in line with his new TV show where celebrities are hosted.

“It is an avenue I am using to advertise my “Twentieth September Wears’’ clothing line, named after my birthday and will help to boost my TV show.

“I pick celebrities randomly; the first couple I hosted was Mr and Mrs Innocent and Annie Idiba and now Efe Ejeba.

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