Benjamin Comar, the CEO of Piaget, the Swiss luxury watch and jewelry brand, has made his inaugural visit to Polo Luxury, the company’s official retail partner in Nigeria.
Comar was welcomed at Polo Luxury’s head office in Lekki, Lagos, on Friday by John Obayuwana, the company’s managing director.
The visit served to reinforce Piaget’s strategic commitment to deepening its roots and strengthening its presence among Nigeria’s affluent clientele.
Speaking on the pivotal partnership, Comar described the alliance with Polo Luxury as a “natural and perfect match”.
He highlighted Obayuwana’s pioneering role in Nigeria’s luxury retail landscape and his understanding of the local market as key factors in the collaboration.
“It was only natural for us to have a partnershio. I mean, John built this place very early, probably one of the first, so he knows the clientele and the people,” he said.
“So it’s natural that we partner with him. And once again, the Polo name. Our bestselling watch is the Polo, it’s a perfect match.”
Also speaking, Obayuwana provided insight into the dynamic shift within Nigeria’s luxury market.
He revealed that Polo Luxury, which once primarily served a traditional base of “old money” — including ministers, governors, and established wealthy families — is now strategically adapting to captivate a new generation of successful individuals.
“In the past, we had a completely different clientele; ministers, governors, wealthy families, old money. But as the economy has evolved, we’ve found that more and more young people are also becoming affluent,” he said.
“They’re succeeding in business, banking, finance, IT, and movies, and their needs are completely different. What they look for now isn’t the same as what their fathers wanted, so we too have to stay relevant.
“While remaining traditional and classic, we also have to address the needs of this younger generation, who will hopefully hand things over to the next generation after them. This is how it works, this is how we’re evolving.”
Polo Luxury is Nigeria’s leading luxury retail brand and the official retailer of some of the world’s most prestigious timepieces, fine jewellery, and lifestyle accessories for over three decades.
In addition to its exclusive partnership with Piaget, Polo also represents renowned global brands such as Rolex, Cartier, IWC, Montblanc, and Swarovski.
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