Ali Baba, Olisa Adibua, and Rufai Oseni were among the prominent persons who attended the exclusive watch party for Duke Rants’ final season.
Duke Rants On The Muvmnt Pod is a podcast show that offers raw and thought-provoking perspectives on an array of topics.
The event underscored how podcasts could be used to ignite discussions and build a strong sense of community.
It also highlighted key insights on optimizing content creation and distribution, balancing creative freedom with commercial goals, and the importance of collaboration within the Nigerian creative industry.
Speaking at the event, Rufai Oseni, the Arise TV journalist, listed a couple of strategic steps to help harness the value of content.
“To maximize the potential of content, we must focus on commercialising existing verticals, amplifying reach across diverse platforms, and optimising our content to resonate with specific demographics,” he said.
“By protecting our intellectual property, targeting strategic audience segments, collaborating with other media outlets, and leveraging data analysis, we can unlock new revenue streams and drive business grow.”
Tosin Adefeko, the founder of the Muvmnt Agency, also spoke about “sparking meaningful conversations” through the “power of podcasts” in the evolving media landscape.
“The watch party demonstrated the power of podcasts in driving engagement and sparking meaningful conversations. As the media landscape continues to evolve, events like this highlight the importance of innovation, collaboration, and strategic storytelling,” she said.
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