The Cinema Exhibitors Association of Nigeria (CEAN) says it realised N4.8 billion revenue in 2021.

Advertisement

Patrick Lee, CEAN chairman, told NAN in Lagos on Saturday that the sum was realised through ticket sales.

Lee said that the figure is a 128.57 percent increase from the N2.1 billion worth of tickets sold in 2020.

He said there was a great decline in 2020 due to the lockdown occasioned by the COVID-19 pandemic which led to the closure of cinemas.

Advertisement

The CEAN chairman stated that before the pandemic year, 2019, total cinema ticket sales were at N5.9 billion.

Lee also attributed improved sales in 2021 to the enhanced quality of locally produced movies in the nation.

He urged movie producers to keep it up.

Advertisement

The CEAN boss added that enhanced publicity by the association on the need for individuals to cultivate the habit of visiting the cinemas contributed to the feat.

Lee commended Nollywood movie producers on the improved quality of locally produced movies.

“We have noticed an upward trend in people going to the cinemas lately, we have done a lot on publicity and it is beginning to pay off,” he said.

“We have also noticed that the quality of movies coming into the cinemas is now attracting more people.

Advertisement

“During the Christmas period, we had beautiful movies released to the cinema such as Spiderman and Aki and Paw Paw.

“The quality of movies produced between Christmas period and now are generating a lot of interest.

“We will continue to sensitise the public to the benefits of visiting the cinemas to watch movies on the big screen.”

Lee said efforts were also made to improve the environment at every cinema across the nation.

Advertisement

According to him, the association has reviewed ticket prices to ensure people get value for their money.



Copyright 2022 TheCable. All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from TheCable.

Follow us on twitter @Thecablestyle