The organisers of the Nigerian Entertainment Conference (NECLive) have unveiled details for its 13th edition.

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According to a statement released on Monday, the conference will take place at the Landmark Centre in Lagos from November 28 to 30, 2025.

Launched in 2013, NECLive has grown into a premier platform for discourse, networking, innovation, and policy advocacy within Nigeria’s entertainment and creative sectors.

This year’s theme ‘Powering Africa Through Creative Enterprise’ underscores the belief that Africa’s creative industries can drive significant economic transformation across the continent.

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The conference will feature international speakers, performers, industry leaders, policymakers, investors, corporate brands, and emerging talents, fostering collaboration and growth.

Over the years, NECLive has hosted more than 500 industry experts, attracted 100,000+ participants, reached an audience of over 100 million across 50+ countries, and facilitated 1,000+ deals and partnerships.

The statement also disclosed that Nigeria’s creative economy has seen remarkable expansion, with Nollywood now ranking as the world’s second-largest film industry by volume and Afrobeats achieving global dominance.

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“The sector now contributes approximately 2.3% to Nigeria’s GDP, worth over $4.2 billion annually,” the statement reads.

“There are, however, significant challenges in the industry, including infrastructure deficits, limited access to funding, inadequate intellectual property protection, and weak distribution networks.

“The creative sector faces increasing competition from international markets whilst struggling with brain drain as talent migrates to markets with better opportunities and support systems.

“Despite these challenges, the opportunities for global impact remain immense. Africa’s creative industries have the potential to capture a significantly larger share of the global creative economy, currently worth $2.25 trillion.

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“With strategic investment in infrastructure, technology adoption, and policy reforms, Nigerian creatives could leverage the continent’s rich cultural heritage and growing youth population to build sustainable enterprises that power broader economic development.”

Ayeni Adekunle, the convener of NECLive, said: “After more than a decade of facilitating crucial conversations within Nigeria’s entertainment industry, we’re witnessing an unprecedented moment where our creative talents are gaining global recognition and commercial success”.

“However, we must now focus on building the infrastructure, appropriate policies, and business frameworks that will ensure this momentum translates into sustainable economic power for our nation.”

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