Hugo Boss, the top clothing brand, has enlisted Mr Eazi, the Nigerian singer, for its forthcoming campaign titled ‘#BeYourOwnBoss’.


The campaign is part of activities by the German-based company to promote its brand and inspire people across the globe.

NAN reports that Mr Eazi, born Oluwatosin Ajibade, will join a star-studded list which comprises models, musicians, and media personalities across the world.

The list includes Gigi Hadid, an American model; DJ Khaled, the record producer; Naomi Campbell, the British model; and Khaby Lame, a Senegalese-Italian media personality.


“The advertising campaign for Spring/Summer 2023 features a star-studded lineup of celebrities including Nigerian artiste Mr Eazi,” reads a statement released on Sunday.

“He engaged in some nostalgia posing with an adorable picture taken when he was just a child wearing the new season sweater from Boss.

“The aim is to illustrate Boss’s slogan ‘Be Your Own Boss’, by telling the story of ‘the extraordinary path to a life of success’ travelled by the celebrities featured in the campaign.


“The brand also enlisted the likes of Colombian pop singer Maluma, US supermodel Gigi Hadid, British model Naomi Campbell, South Korean actor Lee Minho, Italian tennis player Matteo Berrettini, Anthony Joshua and many others from across the world.

“The superstar singer continues his ascent in recent times following a slew of successful releases of songs like Legalize, Patek and the latest single; Werser, which is getting traction on Tiktok.

“He also tweeted that he will release a couple of projects this year.”


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