Mohammed Animashaun, popularly known as Moelogo, is among the independent artistes that will get £250k (N150,000,000) in funding from the British Phonographic Industry (BPI).
The BPI, which is basically the United Kingdom’s recorded music industry, has given 21 artists and labels money to promote their craft internationally.
Each of the selected artistes has a “planned activity” for which they would use their portion of the funds for.
Moelogo, who is famous for songs such as Pangolo and Rora Se featuring Adekunle Gold, will get to produce two new singles and record an EP which will be released in Europe and across the world.
“His R&B, Reggae-infused style is finding its audience, with break-through single Pangolo going viral online. Planned activity: Servicing of 2 new singles and an EP to European & world media,” said the BPI about the London-based artist influenced by R.Kelly and Usher.
A spokesperson of Moelogo from Since98 was quoted to have said: “The Grant will help to grow and expand Moelogo’s brand internationally, especially in helping to connect with new fans and key influential people who can help Moelogo’s career overseas.”
The overjoyed singer took to social media to share news of his good fortune with fans.
“Woke up to this. Look at God,” Moelogo wrote on Instagram.
Chris Tams, BPI director of international, said the aim of the scheme is to help smaller labels and artistes who don’t have the means to enter into the overseas market.
He said: “We had an excellent response to this latest round of funding – with nearly a 100 applications submitted. Narrowing this down wasn’t easy, but we’re delighted to award nearly a quarter of a million pounds to 21 acts.”
Since its launch in January 2014, the Music Exports Growth Scheme (MEGS) has earmarked £1.6 million to promote over 100 UK artists internationally.
Some of the other beneficiaries include Don Broco, Jamie Isaac, Everything Everything, Deaf Havana, Clock Opera, Phoria, Cate Le Bon, Moose Blood, MT. Wolf, Vanessa White and Yolanda Brown.
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