Laolu Senbanjo, US-based Nigerian visual artist, has revealed the inspiration behind the innovative limited edition bottle he designed for Belvedere Vodka.
The acclaimed artist/ musician recently entered into a global partnership with the premium vodka brand.
Speaking on his creation, Senbanjo said: “As an artist, I get to share my soul with people around me, my environment and the world and I’m able to channel my experiences like my journey as a human rights attorney and as a Nigerian.
“The Belvedere bottle design came from that inspiration as well as doing a lot of research about what Belvedere is at its core, like the rye and the pristine water.
“The bottle is an amazing blend of my art and bringing to life what Belvedere stands for – and I get to be a part of giving back to society, which means a lot to me.”
Senbanjo will be touring Lagos and Abuja from September 24 to 29 for a series of co-created art experiences and events to celebrate the launch of the new bottle.
The Brooklyn-based artist is best known for his body-painting which was featured in Beyoncé’s Grammy-winning visual album, ‘Lemonade’.
He has also collaborated with Alicia Keys, Swiss Beatz, Seun Kuti, Tony Allen, Alek Wek, and Danielle Brooks.
Rodney Williams, president of Belvedere Vodka, explained why the brand partnered with Senbanjo.
“When Laolu paints a subject, each design is unique to what he believes depicts their inner beauty. This phenomenal message is seamlessly in line with our mission to reveal the unexpected beauty in life,” he said.
“Also as a social advocate and former human rights attorney, Laolu’s philosophies align with our commitment to community and creating positive action in the world; in this case, the program supports the (RED) organization and the Global Fund to fight HIV/AIDS in Africa, a cause we’ve been supporting for 8 years.”
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