Jamal Edwards, the British music executive and founder of SBTV, a platform for grooming emerging artistes, has passed away.


Brenda Edwards, his mother, confirmed his death in a touching tribute on Monday.

According to her, the 31-year-old died on Sunday morning after “a sudden illness.”

Brenda also said Jamal’s death has left her and Tanisha, his sister, “completely devastated.”


She described Jamal as an inspiration to many including herself, adding that “he was the centre of our world.”

“It is with the deepest heartache that I confirm that my beautiful son Jamal Edwards passed away yesterday morning after a sudden illness. Myself, his sister Tanisha and the rest of his family and friends are completely devastated. He was the centre of our world,” she wrote.

“As we come to terms with his passing we ask for privacy to grieve this unimaginable loss. I would like to thank everyone for their messages of love and support.

“Jamal was an inspiration to myself and so many. Our love for him lives on, his legacy lives on.”


Jamal started to enjoy fame in the music landscape at 15 when his parents gave him a video camera for Christmas.

The entrepreneur — who is considered a pioneering figure in British rap and grime music — launched SBTV (SmokeyBarz TV) in 2006.

The platform is renowned for inspiring the rise of several artistes into the limelight including Ed Sheeran, Dave, Jessie J, and Skepta.

On February 17, the deceased had celebrated Ed Sheeran’s birthday in an Instagram post wherein he referred to the singer as a “brother.”


His death has continued to elicit reactions, with several celebrities taking to social media to pen tributes to him.

In a tweet, Reece James, Chelsea footballer, wrote: “Rest in peace Jamal Edwards I’m lost for words.”

AJ Tracey, the British rapper, also wrote: “RIP Jamal Edwards, west london legend status.”

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