Iyanya, the Nigerian singer, has been unveiled as the newest judge on the 10th edition of Nigerian Idol, alongside Omawumi and Ric Hassani.
The singer was unveiled at a ceremony in Lagos, where Busola Tejumola, MultiChoice executive head, highlighted Nigerian Idol’s role in talent discovery and its impact on Nigeria’s creative economy.
Tejumola emphasised that Nigerian Idol has provided a platform for young Nigerians to showcase their talents, and has produced successful musicians like Timi Dakolo and Omawumi.
She added that the show has created opportunities for industry professionals, including artistes, producers, and content creators.
“Our theme this season, does anyone know our theme this season? Your voice, your victory, perfectly captures the essence of Nigerian Idol. It is a celebration of passion, resilience, and the power of self-expression. A reminder that every contestant can define their own journey,” she said.
“Over the years, we have witnessed incredible talent emerge, and we are excited to continue providing this stage for Nigeria’s big music stars. Nigerian Idol has remained a hub of talent discovery in Nigeria’s entertainment landscape. It has produced some of Nigeria’s finest musicians, like Timi Dakolo and Omawumi.
“Beyond individual careers, Nigerian Idol has played a key role in Nigeria’s creative economy, creating opportunities for artists, producers, vocal coaches, stylists, content creators, and other industry professionals.
“As we mark our 10th season milestone, we promise an even more exciting and competitive show. Expect bigger and better production, enhanced stage design, and take the season up a notch.
“Our contestants will benefit from the expertise of our top-tier judges and mentors, ensuring they receive the best possible industry guidance. We are also making fan engagement a priority this season, ensuring that our audiences play a key role in shaping the competition’s outcome.”
Iyanya, also a beneficiary of a music reality show, described his selection as a judge as “a full circle.”
The 10th season of Nigerian Idol will air from April 20 to July 13, with auditions and theatre week shows starting on April 20, and live shows commencing on May 25.
IK Osakioduwa will host the show for the fifth time.
Chima Udoye who won the ninth edition of the music reality show closed the event with a spectacular performance.
The 2024 winner received a grand prize of N30 million, a brand-new SUV, a record deal, and a video shoot.
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