Iké Udé’s Africa Magic and the idealization of Nollywood

Every age has its chronicles, every era its historians. Sometimes, what they capture is history told in a hurry, with events and defining moments captured in the gush.

Sometimes it is introspection, with the passage of time, providing both perspective and clarity.

No medium has the capacity to capture epochal moments and preserve them for posterity as much as photography does. It is both witness and participant, and this is exactly what artist and portraitist Iké Udé achieves with his body of work; an idealized portrayal of Nollywood icons—from established actors like Genevieve Nnaji and Stephanie Okereke to newbies like Kehinde Bankole and Linda Ejiofor and from Kunle Afolayan to Dame Taiwo Ajayi-Lycett; this is Nollywood history told powerfully in pictures with a generation defined by pretty faces, crow’s feet, varicose veins, pouts and piercing gazes.

In capturing these stars and star-makers who oil the engines of the second largest movie industry in the world, Iké Udé is establishing for posterity the pioneers and icons of Nollywood at a moment of transition but by the very act of documentation, Iké Udé is inserting himself into the frame as participant in this filmic universe called Nollywood.

In his portraits, you will find Nollywood in all its glory from crown princes to princelings, debutantes to doyennes, power brokers to power players — many of them captured at the dawn of their careers and some at the very apogee and twilight of theirs.

These are iconic portraits drawn at moments of superb clarity when these stars of Nollywood are making the transition from legend into immortality.

What is Nollywood? The history of Nollywood is as fantastic and hydra headed as the stories that propel its plots. Did it begin with Living in Bondage or is its provenance in another epoch?

The story that many love to tell is of a businessman who finding himself stuck with a stack of slow moving VHS video cassettes decided to record something in them and sell them as home videos.

That man is Ken Nnebue and his era and genre defining movie, Living in Bondage, opened a new vista in Nigerian entertainment, created an industry now ranked as second largest in the world and introduced Nigeria to celebrity culture as movie stars began to inhabit a rarefied firmament hitherto unknown in these climes.

Lagos, city of dreams and phantasmagoria, is the home of Nollywood. But Lagos is not really a city. Lagos is, in many ways, a garden, a fabulous tableau where we go to harvest dreams, sometimes plentiful, oftentimes lean.

This is the Lagos into which smart young men and women streamed in the early 1990s seeking fame and fortune and Nollywood provided answers to their quests turning nascent actors and actresses like Richard Mofe Damijo, Ramsey Noah, Segun Arinze, Omotola Jolade Ekeinde, Genevieve Nnaji and Rita Dominic into household names.

Where the National Television Authority (NTA) had provided some measure of fame for actresses like Barbara Soky and Mildred Iweka, who both found success as soap opera stars, Nollywood expanded the scope and reach taking the emergent stars from regimented time-belts to video players in private homes stretching from Lagos to Lusaka.

It is therefore fitting that Iké Udé would choose Lagos as the locale for his Nollywood portraits; a project that saw the artist, universally acknowledged as a master of the self-portrait, producing over 60 studies of Nollywood actors, actresses and power brokers who sat for the artist over two visits to the city.

What do photographic portraits do? They capture a moment in time and in capturing moments, they assume a cryogenic effect by freezing time for posterity. Iké’s genius lies in achieving that freezing of time.

There is a sharp shift in portraits by Iké Udé that are, as earlier mentioned, usually full length and defined by a quirky dandification, an almost coloring in of the subject into his background—something Iké Udé has explained as coming from his past as a painter.

“I was formerly a painter, hence, my photographs employ a painterly language and longer-time process in the making of the pictures.” The “making-ness” of the picture is the definitive word because the portraits that emerge are no longer just pictures showing a moment of time captured by exposed film; they become works of art realized over periods of time.

Iké’s subjects and the portraits that emerge are unique. Even though shot in Lagos, the environment is all his, a seemingly otherworldly tableau that evokes the phantasmagoria that is Lagos.

There is in Iké Udé’s portraits a unique synergy, an alchemy almost, in which image and background become one with the subject subsumed in the tableau while the tableau becomes a part of the subject. There is only one word for that—magic.

But then there is more; something quaint and quirky, expressed in his dandification of his subjects and the almost dreamlike background that accompanies his portraits.

The portraits produced by Iké Udé are studies in form and color compelling your gaze to linger and forcing you always to experience them as conversation pieces.

Nollywood has captured the African imagination not just on account of the vast DVD sales—often pirated—but largely on account of the dedicated Africa Magic channels on the panAfrican cable network, DSTV.

The term Africa Magic has come to embody the unique narratives that drive the movies and the directors’ constant resort to the deus ex machina of the fetish and fantastic in their resolution of the plots.