Ignite Media Group has emerged as one of the biggest winners at the 2021 edition of the National Communications Awards (NCA).
The third edition of the award ceremony held at the Labadi Beach Hotel in Accra, Ghana on December 11.
At the event, Metro TV Ghana and Original 91.9 FM — which are both under Ignite Media Group — clinched a total of six honours.
Metro TV won the ‘Best Television Station of the Year’ award. The station’s flagship programme, ‘Good Evening Ghana’, also snagged the ‘TV Programme of the Year’ gong while Paul Adom Otchere, its host, won the ‘TV Show Host of the Year’, and ‘Media Man of the Year’.
The ‘Sports Journalist of the Year’ award was also won by Michael Oduro of Metro Sports while Pomaah Kyekyeku of Original 91.9 FM emerged winner of the ‘Radio Newscaster of the Year (Local)’ category.
The 2021 edition of NCA, organised by Rad Communications in partnership with the ministry of communication and digitalization, was titled “Transforming Ghana’s economy through digitalization.”
Speaking at the award event, Kayode Akintemi, Ignite Media Group’s managing director (MD), attributed the organisation’s success to his administration’s rebranding agenda.
According to him, the rebranding has helped to position the group as a lead pan-African media organisation on the continent and beyond.
“We are in a season where were we are rebranding, pushing boundaries and doing some great new things. Our intention as an organisation is to do everything required to announce our new arrival as authentic, reliable, dependable and an organisation with integrity that is true Pan-African Channel,” he said.
Akintemi said under his watch, the organisation’s structure and operations have recorded significant improvement while development journalism has become an area of top priority.
The MD added that beyond infrastructure investment, concerted measures were being taken by the management to investment in human capital in terms of training and development of staff, as well as bringing on board more experienced personalities.
He said the organisation aims to grow beyond borders and compete globally with the likes of the CNN, BBC and Aljazeera.
“We have the personnel just like the BBC, CNN, Aljazeera and the others. And so, we can also do exactly what they are doing and even more if only we would put our hands to the equipment that we have got,” he said.
“So, we do not have a reason to be worried about competition with the current top two or three on the local market.”
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