Amena Khan, a UK beauty blogger and hijab model, has announced her withdrawal from a L’Oreal campaign.


Khan said she was pulling out over the controversy that emanated as a result of alleged anti-Israel tweets she posted in 2014.

She expressed regret over the said tweets, which have since been deleted.

Khan, who has over 500,000 followers on Instagram, recently became L’Oreal’s first ever hijab-wearing model.


It was a historic feat as she was the first model to wear a hijab in a haircare campaign.

The co-founder of beauty brand Ardere Cosmetics had represented L’Oréal as a glam squad ambassador.

In a post on Instagram, Khan apologised for the contentious tweets, saying they do not “represent the message of harmony I stand for”.


She wrote: “I deeply regret the content of the tweets I made in 2014, and sincerely apologise the upset and hurt that they have caused. Championing diversity is one of my passions, I don’t discriminate against anyone.

“I have chosen to delete them as they do not represent the message of harmony that I stand for. I recently took part in a campaign, which excited me because it celebrated inclusivity.

“With deep regret, I’ve decided to step down from this campaign because the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver.”

A post shared by Amena (@amenaofficial) on


Meanwhile, L’Oreal has said it agrees with her decision to withdraw from the campaign.

But Khan’s fans and followers on Instagram are divided over her announcement, with some calling her a sell-out and others praising her for making a tough call.


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