The federal ministry of arts, culture, tourism, and the creative economy has announced a three-year partnership with Chocolate City Group.
The collaboration will focus on transforming the country’s creative economy and developing small-scale live venues across Nigeria.
It will also aid in discovering and nurturing emerging talent, establishing global distribution channels for Nigerian content, and strengthening intellectual property protections.
Hannatu Musa Musawa, the minister of arts, culture, tourism and the creative economy, spoke on Thursday at the signing of the memorandum of understanding.
She emphasised the sector’s economic potential and commitment to unlocking the value of the creative sector through meaningful collaboration.
“Nigeria’s creative industries represent one of our greatest untapped economic resources, with the potential to contribute significantly to GDP growth, job creation, and foreign exchange earnings,” she said.
“This partnership with Chocolate City exemplifies our commitment to harnessing the power of public-private collaboration to build sustainable creative ecosystems that empower Nigerian talent and showcase our cultural wealth globally.”
Audu Maikori, the co-founder and chairman of Chocolate City Group, highlighted the influence of Afrobeats on Nigeria’s global representation.
He added that the partnership would provide support to “create pathways” for the next generation of creatives and establish the sector’s full potential.
“Afrobeats has emerged as Nigeria’s most powerful cultural ambassador, opening doors for our artists on the global stage. Beyond this, Afrobeats also serves as a powerful cultural export and diplomatic resource, enhancing Nigeria’s global reputation,” he said.
“This partnership will provide the institutional support and infrastructure needed to sustain this momentum and create pathways for the next generation of creative talents.
“By working with the government, we can address long-standing challenges in distribution, infrastructure, and rights protection that have limited the sector’s full potential.”
The partnership will be implemented through a joint working committee comprising representatives from both organisations, who will identify specific projects for execution.
The collaboration aligns with Chocolate City’s 20th anniversary and supports the federal ministry’s Nigeria Destination 2030 agenda — an effort to expand the country’s arts, culture, and creative industries.
Nigeria Destination 2030 is a flagship government initiative aimed at positioning the country as a leading global hub for tourism, investment, and cultural exchange by the year 2030.
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