Facebook has unveiled its first “smart glasses” as a part of its attempt toward offering augmented-reality spectacles.

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At the launch on Thursday, Facebook said the glasses line, called Ray-Ban Stories, would sell at a value starting from $299.

It said the glasses, created in partnership with Ray-Ban maker EssilorLuxottica (ESLX.PA), will allow wearers to listen to music, take calls or photos, make short videos, and share them across Facebook’s services using a companion app.

The social media giant, which reported revenue of about $86 billion in 2020, has been investing heavily in virtual and augmented reality.

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It had developed hardware such as its Oculus VR headsets and worked on wristband technologies to support augmented reality glasses.

Speaking of the new product in a video posted via his page in Thursday, Mark Zuckerberg, Facebook founder, said: “We’ve believed for a long time that glasses are going to be an important part of building the next computing platform.”

Earlier, Facebook said it was testing a virtual reality (VR) remote work app where users of its Oculus Quest 2 headsets can hold meetings as avatar versions of themselves.

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