Facebook has launched its Watch video service worldwide.
The video streaming service had already been available in the US for more than a year.
Facebook Watch enables users discover new videos spanning entertainment, sports, news and more in a personalised Watch feed.
“Over time you’ll be able to find new video experiences in your Watch feed, like watch parties, premieres, and videos focused on audience participation — like the new trivia game show, Confetti.
“And we’ll make it easier to find live videos so you can discuss the big moments as they’re happening,” a statement from Facebook reads.
Watch comes at a time where viewing habits are shifting away from traditional television to online platforms, including Netflix, Hulu, YouTube, and IG TV.
“These updates have helped people discover and engage more deeply with videos they love — from Red Table Talk with Jada Pinkett Smith, to beauty mogul Huda Kattan’s behind-the-scenes show Huda Boss, to live Major League Baseball games,” the statement adds.
“Every month, more than 50 million people in the US come to watch videos for at least a minute in Watch — and total time spent watching videos in Watch has increased by 14x since the start of 2018.
“We’re excited to bring Watch to everyone around the world and invite you to join in the action in our new video destination,” the statement adds.”
Facebook plans to help content creators make money with advertising breaks, as long as they hit certain metrics.
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