Facebook has launched a new ad format, Collection, to enhance buyers’ shopping experience on mobile devices.
The main objective of Collection is to increase the likelihood of discovery and purchase by featuring a primary video or image above relevant product images.
Once users clicking on the ad, they will be led to an immersive, fast-loading shopping experience on Facebook that can showcase up to 50 products at a time.
Tapping on a product will take the most interested people to a product detail page on a business’ website or app to purchase.
Adidas and Tommy Hilfiger are two of the brands already useingCollection to drive sales with compelling videos.
“This new ad format has everything we need to introduce a new product and drive sales. We used Collection to showcase a video highlighting the technical features of the Z.N.E. Road Trip Hoodie,” said Rebecca Watts, performance marketing senior specialist, Adidas.
“People who tapped on the ad were instantly taken to a full-screen shopping experience that included complementary Adidas products to complete the look.
“Collection has outstanding cross-selling capabilities, and we’ll certainly explore this new format again to inspire and increase sales.”
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