Kafayat Shafau-Ameh, Nigerian dancer and choreographer better known as Kaffy, has described Instagram and Facebook as the oxygen of creatives.
She spoke in the context of Facebook’s creators’ campaign which featured eight creatives from Nigeria and Ghana.
Kaffy, who was recently spotlighted among other entertainers, said Facebook was a means of putting herself out there at the beginning. She added that as her influence grew, she found that it served as a pulse-checker for her content.
The 40-year-old also disclosed that she received instant feedback from her followers about what they thought of her content.
“Facebook and Instagram help you to get feedback about what your audience thinks about your content,” she said.
“It’s a portfolio of who you are. Facebook and Instagram are no longer mere social tools, they now serve as an office where you can catalogue your work and even showcase your creative process. It is now like oxygen for creatives”.
Kaffy made reference to an experience she had when she got reunited with her sister after 22 years. She explained that they found each other through Facebook after her world record-breaking news went viral.
The creative became popular when she led her dance group to break the Guinness Book of Records for the ‘Longest Dance Party’ after dancing for 55 hours and 40 minutes.
According to the dancer, Facebook and its family of apps have not only helped her build a vibrant community online but also proved to be a unifying force in people’s lives both online and offline.
On her part, Maryam Apaokagi, Nigerian comedian better known as Taaooma, said she believes that Facebook remains the best tool for content sharing as it allows for quick and easy engagement with her fast-growing fan base.
She also uses Facebook as a responsiveness gauge by utilizing the comments and reactions of her audience to ascertain how relatable her content is.
Apart from Kaffy and Taaooma, other creatives like Enoch Boateng, Claudia Lumor, Emmanuel Oyeleke, Funke Adepoju, Dancegod Lloyd, and the Dream Catchers Academy are also spotlighted in Facebook’s creators’ campaign.
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