Tiwa Savage on Afrobeats: Europe is much more ready for the genre

Tiwa Savage, Mavin Records singer, says Europe is “so ready” for the Afrobeats genre of music.

Afrobeats, a fusion of Afropop and other Nigerian genres, has gained wide and acceptance in the international community in recent years.

The ‘Ma Lo’ singer is currently gearing up to headline her first concert at the Indigo O2 in London, UK.

With a 5,000 person capacity, Savage says 60 percent of tickets have been sold for the event scheduled for August 24.

“It’s exciting because I started my music in London so it’s a beautiful feeling to go back there and do my first headline show,” she said in an interview with Ebro Darden on Beats 1 radio.

“We are already 60% sold out so I’m just super excited. I can’t wait to vibe with my London peeps.

“I think for now Europe is much more ready for Afrobeat(s). We’re kind of focusing our energy on the UK and Europe.

“We’re still doing stuff in the US but it just seems like Europe is so ready.”

When asked if she is still signed to Roc Nation, Savage replied “yeah,” saying she’s “still working”.

On the radio show which aired on Thursday, Savage premiered her new song, ‘Lova Lova‘ which features Duncan Mighty.

Describing the song, she said it’s “basically a girl telling a guy ‘I’m willing to do everything. Whatever you need in the bedroom, in the kitchen…’ But at the end of the day don’t just see me the next day and act brand new like you don’t know who I am or what we’ve just been doing.”