The show titled, ‘Ziyakhala Wahala’, is taking place in South Africa. It will run for 72 days — 10 weeks — and end on April 2.
The winner of the youth-focused programme will go home with the ultimate prize of $100,000
For context, this means the show will be happening during Nigeria’s general election scheduled to hold next month.
Nigerians will go to the polls on February 25 to elect a new president. A total of 18 candidates will participate in the presidential election.
But four candidates are leading the race for the election.
They include Peter Obi of the Labour Party (LP), Atiku Abubakar of the Peoples Democratic Party (PDP), Bola Tinubu of the All Progressives Congress (APC), and Rabiu Kwankwaso of the New Nigeria Peoples Party (NNPC).
The timing of the reality TV show has continued to elicit mixed reactions on social media where many users argued that it will be a distraction to the youth ahead of the election.
In such a critical time. Why?
Why will you host Big Brother at such a time in Nigeria.
All I can ask is why?
This is such a delicate time in Nigeria and BB brings this distractionAdvertisement
I just hope Nigerians remained focused enough for our presidential elections
— Dev Chuks (@iamchuksdozie) January 15, 2023
There are many reasons for this argument. In the first place, youths account for the majority of registered voters ahead of the election.
Last week, the Independent National Electoral Commission (INEC) revealed that there are over 93.4 million registered voters in Nigeria.
A breakdown of the figure by TheCable Index, the data arm of TheCable, showed that youths aged 18 to 34 make up the majority by age with a figure of 37,060,399 — representing 39.66 percent of the voters.
— TheCableIndex (@thecableindex) January 12, 2023Advertisement
Further breakdown by occupation showed that students lead the list with 26,027,481 — which represents 26.8 per cent of the voters.
— TheCableIndex (@thecableindex) January 12, 2023
Going by the above figures, youths account for the majority of registered voters for the election. In this sense, the fear that BBTitans could pose a distraction remains valid.
Reality shows like BBNaija — now BBTitans — command a huge following in Nigeria which has a large population of youths.
Issues surrounding the show often dominate social media conversations as fans try to promote their favourite candidates.
It is not surprising that barely hours after the show started, it is already among the leading topics on Twitter Nigeria.
It started in Roman times when the Caesers will start games to entertain the masses and divert their attention from their failings as leaders.
The APC has given youths #BBTitans weeks to the most crucial elections in their lives & the dimwits amongst them will be distracted!🤦
— J4 (@offor2000) January 16, 2023
#BBTitans is a wrong move.. Very wrong especially at this critical time in our nation with the elections juts next month and the most important demography being the youths.
This is wrong.
— Raymond #PeterObi4President2023 (@IamTheIroko) January 15, 2023
Yunusa Tanko, the spokesperson for LP presidential campaign committee, (LP-PCC), had earlier faulted the timing of the show. He also alleged that it was a calculated plan to distract the youths from casting their votes on the election date.
“Big Titan or whatever they may call it will distract the youths from taking what belongs to them now,” he had said.
“The Big Brother Naija ended not long ago, why the ‘Titans’ now that we are facing a major election that will determine the future of the Nigerian youths?”
Other persons, however, argued that the show will not distract youths since it is majorly for entertainment purposes.
Those in this school of thought contend that since the 2022 World Cup and the ongoing English Premier League (EPL) did not affect social media engagement ahead of the election, BBTitans will not be a distraction as feared.
They also described concerns that the show will be a distraction as “myopic”, adding that if the youths are serious about revamping the country, the reality programme should not stop them from voting.
I think it’s anxiety that is making some Nigerians think Big brother is going to distract their elections. You people should relax🙄 you will go vote and come and watch Bog brother, it’s on for 24/7 for goodness sake. #BBTitans
— Puleng Moreboli (@MoreboliPuleng) January 14, 2023
Big Brother Titans really does not have the power to distract us from the coming elections I mean there was the World Cup and the premiere league is still on, and we were and are still preaching the elections.. so why will #BBTitans be different?.. #votePeterObi anyways…
— Chukwudi Obi 🤴 (@jayclinton_) January 15, 2023
It defies any possible logic if #BBN that has started more than a month before the elections is the reason any reasonable Nigerian won’t go out to Vote and librate our country from shackles let’s try not to be myopic at all cost this year #BBTitans
— din¤h™ (@dinoh007) January 15, 2023
In 2019, some concerned Nigerian parents expressed concerns over the moral impacts of the BBNaija reality show on their children and youths in the country.
Adeyeye Ogunwusi, the Ooni of Ife, called for the replacement of the reality show, in 2020.
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