Livespot360, a creative solutions firm owned by Darey Art Alade, the show businessman, has been enlisted to produce ‘The Real Housewives of Lagos’ (RHOLagos), West Africa’s first edition of ‘The Real Housewives’.
Showmax, the streaming service, announced on Wednesday that it has teamed up with Livespot360 for the production of RHOLagos.
RHOLagos is the 16th international version of the popular reality show format distributed internationally by NBC Universal Formats, a part of Universal International Studios, a division of Universal Studio Group.
‘The Real Housewives of Lagos’ is the third of its kind in the show franchise to be adopted in Africa.
Showmax said it is working with Livespot360 to provide a world-class production for the show as part of its commitment to supporting local talents and creatives.
“From the start, we were deliberate about making sure that this show was made in Lagos by Lagosians and Livespot360 was the perfect production partner,” said Candice Fangueiro, head of content at Showmax.
“Over the years, they’ve shown a deep understanding of the city and what makes it tick through their world-class concerts and festivals. Partnering with them on this project was an easy decision.
“RHOLagos further reiterates our standing as an African brand focused on telling our stories through partnerships and collaborations with local talent and creatives.
“This is definitely a progressive step to more local collaborations and staying true to our commitment to supporting Nigerian talent.”
On his part, Darey, who is the chief creative director of Livespot360, said producing RHOLagos is a unique opportunity that has enabled Livespot360 to provide opportunities for the entire creative value chain.
He also said individuals can showcase their skills and talents by providing specific services on the show.
“We’ve always known that we need more diversity in the entertainment properties and formats produced here in Nigeria, and RHOLagos is a great starting point,” the entertainment businessman said.
“We believe that Showmax is an innovative African brand that understands what the consumers in this market yearn for and the team at Showmax are willing to take calculated risks with their content properties.
“We are aligned with their mission and can complement their work through our production execution. It was a no-brainer to work with them, and it’s been a pleasure thus far.”
Speaking on why Livespot360 agreed to partner with Showmax, Darey said: We believe that Showmax is an innovative brand that understands what the consumers in this market yearn for.
“And [it] is willing to take calculated risks with their content properties.
“We are aligned with their mission and are able to complement their work through our production execution. It was a no-brainer to work with them and it’s been a pleasure thus far.”
Showmax had earlier announced that ‘RHOLagos’ will cast the likes of Iyabo Ojo, Toyin Lawani-Adebayo, Mariam Timmer, Carolyna Hutchings, Laura Ikeji, and Chioma Ikokwu.
The reality show will debut exclusively on Showmax from April 8, with new episodes to be put out every Friday.
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