YouTube, American online video-sharing platform, has launched a ‘Stay Home #With Me’ campaign amid the coronavirus crisis across the globe.
Addy Awofisayo, content partnership manager for YouTube Africa, who disclosed this in a statement on Friday, said the campaign will kickoff with an online music festival on March 28 and 29.
Awofisayo said the initiative followed ongoing measures to restrict large gatherings across the globe and emphasis on social distancing.
According to him, the music festival would afford fans the opportunity of watching several artists including Aṣa, Simi and Seyi Shay perform live on their respective YouTube channels from their homes.
Others, he said, include Reekado Banks, Broda Shagi and Timi Dakolo.
“For the past decade YouTubers have created videos such as Cook with Me, Study with Me, Read with Me, Workout with Me, Meditate with Me, and so on. So the concept of this online music festival is organically in line with what viewers know,” he said.
“The Stay Home #With Me online music festival seeks to support the well-being of our community, who are increasingly enduring this disease in isolation – a state that can affect people’s mental, emotional and spiritual health.”
Asa had earlier announced that her e-concert would hold on Youtube on Sunday, March 29.
TheCable Lifestyle had earlier reported how the pandemic had grounded several music events — resulting in their postponements and cancellation in some cases.
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