Beyonce: Why I’ll apply my music industry knowledge to my businesses

Beyonce has revealed why she plans to apply the principles that propelled her music career to stratospheric heights to her business ventures.

In an interview with GQ Magazine, the ‘Drunk In Love’ hitmaker shared her experience as a black woman navigating the challenges of entrepreneurship.

She highlighted the significant differences in the professional paths of men and women, particularly women of colour.

The 43-year-old Texas-born songwriter argued that while men are “being perceived as the strategists, the brains behind their ventures” women are “frequently pigeonholed into being the face of the brand or the marketing tool”.

The 32-time Grammy winner, however, disclosed that she is here to “change the old narrative”, adding that she will adopt similar approaches “I have taken with my music and apply my learnings to my businesses”.

“There’s a huge contrast between the business journeys of men and women. Men often have the luxury of being perceived as the strategists, the brains behind their ventures. They’re given the space to focus on the product, the team, the business plan,” she said.

“Women, on the other hand, especially those in the limelight, are frequently pigeonholed into being the face of the brand or the marketing tool. It’s important to me to continue to take the same approach I have taken with my music and apply my learnings to my businesses.

“I am here to change that old narrative. I’m here to focus on the quality. We took our time, and we did our research, and we have earned respect for our brand. I try to choose integrity over shortcuts.

“I have learned that true success is not about leaning on a name; it is about crafting something genuine, something that can hold its own. It is not about being perfect. It is about being revolutionary.”

Beyoncé is a global pop icon whose career spans several decades. With 32 wins, the singer is the most-awarded artiste in Grammy history.

Aside from music, Beyonce has also ventured into several business ventures.

In August, she unveiled her whiskey brand named ‘Sir Davis’. She also introduced Cécred, her hair care line, in February, and Cé Noir, her fragrance collection in 2023.