Pregnant with twins, Beyonce has reportedly filed legal papers to reserve the rights to “Blue Ivy Carter” for commercial use in beauty, fashion, and electronics.


According to TMZ, the five-year-old is taking steps toward launching her own line of products.

Beyoncé’s company originally made the application in 2012 but it wasn’t approved because someone already had the trademark on “Blue Ivy.”

In 2013, Jay Z opened up about the failed trademark effort, insisting that they actually never intended to do anything with the copyright.


“People wanted to make products based on our child’s name and you don’t want anybody trying to benefit off your baby’s name,” he told Vanity Fair.

“It wasn’t for us to do anything; as you see, we haven’t done anything.”

The trademark petition is said to be close to being approved.


Once the application is approved, Blue Ivy Carter will be legally ready to start selling products, which reportedly include a fragrance, hair care items, clothes, video games, and more.

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