Design Shark International (DSI) has named Noble Igwe and Adebayo Oke-Lawal among judges for its contest to discover top fashion designers in Africa.
The company unveiled the judges which also include Oluwatosin Ogundadegbe and Ejiro Amos Tafiri in a statement on Wednesday.
According to DSI, the initiative “is committed to instituting a fair equitable and sustainable system in the selection of talented and marketable fashion designers in Nigeria, that is replicable, adaptable and measurable across Africa.”
“Nigeria is blessed with so many talents spanning various industries. Different industries around the nation are currently being celebrated and making headlines around the world; from entertainment, to sports, arts, and more,” the statement reads.
“Fashion is not to be left out of this wonderful narrative and Design Shark hopes to accelerate the growth of Nigeria’s budding fashion industry.
“Design Shark International was created to be the bridge that connects talented African designers to an international audience that is waiting for them.
“This initiative is the brainchild of a team of industry experts with over seventy years combined experience in fashion and business, who are passionate about giving Nigerian Fashion designers the opportunity to showcase their craft to Africa and the world at large.”
DSI said those selected for the initiative would be given the opportunity to attend and participate in the Portugal Fashion Week “as the start of a journey to scaling their businesses.”
HOW TO PARTICIPATE
DSI said designers interested in the initiative must participate in two qualifying contests online for a chance to be among its 12 finalists.
It disclosed that the finalists would exhibit their designs at a fashion show scheduled for September 3 in Lagos state.
DSI further said to participate, candidates can apply for the competition by submitting a one-minute video/reel of their start to finish process of an outfit.
“Participants should make their “video cover” the finished outfit look and use the hashtags #DSIContest #DiscoverWithDesignShark,” it added.
“Your caption should include @designsharkinternational and why you would like to be chosen as a beneficiary of DSI’s fashion designer search.”
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DSI said entries for the contest will be accepted from now until August 27, 2022.
The grand finale of the contest will be hosted by Bolanle Olukanni and Kaylah Oniwo while Bridget Chigbufue will host the red carpet.
You can read more about the contest here.
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