The organizers of the All Africa Music Awards (AFRIMA) have unveiled activities for its 2019 edition themed ‘Feel Africa’.

The AFRIMA award season has, as a result, been billed to commence on November 20 and span four days of “thrilling and innovative activities set to cater to a wide range of audiences from entertainment and music business to tourism and destination marketing.”

November 20 would witness the AFRIMA Welcome Soiree at the poolside of Eko Hotels & Suites, Victoria Island, Lagos, at 6:00 pm in a reception targeted at honouring the arriving nominees and delegates, African Union officials, members of the committee, the media, and other guests.

Prior to that time, AFRIMA executives, government officials, and delegates of the African Union would visit Lagos schools to donate educational materials and musical instruments.

They will also stage motivational conversations in a bid “to raise consciousness for the African child’s education and literacy on the continent.”

The AFRIMA Music Village would follow on November 21 at the Agege Stadium in a 12-hour concert-style music festival with live performances from both A-list and emerging artistes — including AFRIMA nominees and past AFRIMA winners.

On November 22, at the Grand Ballroom in Eko Hotels and Suites, Victoria Island, comes the Africa Music Business Summit (AMBS), an annual event for networking among music executives, government officials, and other stakeholders in the music, media and the financial sectors of Africa.

This would be followed by the nominees’ party for the sixth AFRIMA to hold later that evening with the theme ‘Fire and Ice’.

The main award event is expected to hold on Saturday, November 23, at Eko Convention Centre, Eko Hotels & Suites in Victoria Island, Lagos, at 4.00 p.m.

Live broadcast “to celebrate African creativity and culture in all its splendour as well as reward artistes who emerge winners in the 36 AFRIMA continental and regional categories” would commence at 7.30 p.m — with the award ceremony set to honour music veterans with the 2019 AFRIMA Legend Award.

  • AFRIMA Welcome Soiree on Wednesday — November 20
  • AFRMA Music Village on Thursday — November 21
  • Africa Business Summit on Friday — November 22
  • Main Awards Night on Saturday — November 23

Speaking on the event, Adenrele Niyi, an associate producer with AFRIMA, said, “We are excited about this year’s AFRIMA events as these are interesting times for African music and creatives. The entire music world is looking forward to November 20 to 23 in Lagos, Nigeria.

“I especially look forward to the music summit, where every attendee gets to part with some new knowledge of the African music industry. And we still reminisce on the high energy from the last Music Village experience in Ghana. Lagos will surely leave us spellbound.”

Tickets to the events can be purchased here.



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