Adekunle Gold, the Nigerian singer, has been unveiled as one of the faces of Manchester United’s new Adidas collection.
The collection, which is called “LFSTLR”, features a range of streetwear items emblazoned with the Manchester United crest.
Gold shared his excitement about being a part of the project via social media on Tuesday.
Kicking it with the best football club in the world @ManUtd GGMU ❤️ @adidasfootball 👊🏾 pic.twitter.com/oMBepJSvub
Advertisement— Tequila Ever After (@adekunleGOLD) September 12, 2023
“Kicking it with the best football club in the world @ManUtd GGMU ❤️ @adidasfootball 👊🏾,” he wrote.
Manchester United, in a statement, said the new collection was produced to allow fans to express their love for the club in “style and comfort”.
“This collaboration takes United’s game off the pitch and into the world of fashion, where the red devil is represented in both style and comfort,” the club wrote.
“The LFSTLR collection transcends traditional sportswear, offering fans a chance to express their love for the club through contemporary fashion.”
Gold has been a vocal supporter of the club on social media.
In October 2022, Adidas gifted the singer a Manchester United jersey at Old Trafford.
The ‘Ogaranya’ hitmaker is not the first musician to collaborate with Manchester United.
In the past, the club has worked with artistes such as Stormzy, Skepta, and Rita Ora.
Since gaining fame in 2015, Gold has continued to etch his name as one of Africa’s biggest musicians.
He has also received several awards and recognitions for his talent.
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