Ruth Kadiri has criticised Nollywood producers who impose unrealistic expectations on actors.
In a recent Instagram post, the filmmaker called out producers who judge a film’s success solely based on its immediate online performance, labeling the practice as a reflection of their own shortcomings.
Kadiri argued that many producers lack an understanding of how platforms like YouTube operate.
The 36-year-old also urged actors to resist the pressure of the misguided expectations and to focus on their craft instead.
“Dear Nollywood actors!!! Take the pressure off your shoulders!!!” Kadiri wrote.
“Any producer who requires one million views from you in one day has failed! A good production requires more than your face.
“One million views is not a standard of success nor failure. So much y’all don’t know about YouTube don’t let their ignorance rob you of your joy.”
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Kadiri, who made her Nollywood debut in ‘Boys Cot’, has over fifty films to her credit.
As a screenwriter, she has contributed to movies such as ‘Matters Arising’, ‘Heart of a Fighter’, ‘Ladies Men’, ‘Sincerity’, ‘First Class’, and ‘Over the Edge’.
The filmmaker recently shared her reasons for uploading her movies on YouTube, citing the excessive regulations within Nigeria’s film industry.
She explained that the platform allows her creative freedom, enabling her to express herself and “tell my stories” without restrictions.
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