Obi Iyiegbu, Anambra-born business mogul popularly called Obi Cubana, has blamed what he described as the “get-rich-quick syndrome” among youths on societal and family pressures.

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Cubana spoke on the topical issues surrounding ritual killings and other wealth-motivated vices among the youth on Monday.

In a post shared via his Instagram page, the entrepreneur said at a young age, Nigerian families were already heaping “unrealistic” responsibilities on the youth.

“In a world where we want everything quick, youths are often faced with a lot of pressure from both society and members of their families,” Obi Cubana wrote.

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“Our youths are constantly forced to act and feel a certain way and society enjoys dictating how the youths should behave.

“They feel the pressure of fitting into society’s norm and while the family is fun, it can also be full of tensions.”

Cubana also disclosed that societal and family pressures are expectations that affect the entire community.

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The socialite added that pressures placed on youths to meet certain standards often lead to harmful outcomes.

He argued that a lot of youths are going through depression because of the pressure and stress created by society and family.

“These have made many of them resort to drug abuse and excessive use of alcohol,” Cubana added.

“Many young people have to leave school just to fend for their families, especially young girls, who are on the streets because they need to send money home.”

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Cubana also lamented that youths are faced with “pressure from work to meet a certain target, especially in the banking sector, and from society to dress or look a certain way”.

He emphasised the need for people to begin to shift their values and teach youths to learn to accept and love themselves and not live above their means “in a bid to belong”.

“There is pressure from the school to pass exams and get a certain grade, pressure from the local churches to donate for one thing or another, and pressure from friends,” he added.

“Even on social media, some are now depressed for not getting a certain amount of likes on their posts.”

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