Davido’s ‘Fall’ finds new success in US, ‘gaining traction’ on radio stations

‘Fall’, a hit single released in 2017 by David ‘Davido’ Adeleke, is said to be enjoying new-found success in the US.

The song, which has over 106 million YouTube views, is reportedly gaining traction on the airwaves.

According to Rolling Stone, four new radio stations added ‘Fall’ into rotation last week.

The single is said to have “482 plays to date, spread across 36 stations”.

The ripple effect of the increased airplay has been a keener interest of listeners in the song and the artiste.

‘Fall’ is said to be one of the top 100 most Shazam’d singles in the US while it was a top 10 record on Shazam in New York. In Atlanta, it was the number three most Shazam’d singles.

Shazam is an app that allows users find out information about a song.

The American newspaper reported that Asa Asika, Davido’s manager, said the singer’s team just started “attacking US radio properly”.

In December 2018, ‘Fall’ became the first Nigerian music video to hit 100 million views on YouTube.

The Daps-directed video also made history as the most-viewed Nigerian music video of all time on YouTube.

Davido is expected to headline a concert at the 20,000-capacity London O2 Arena on Sunday, January 27.

Wizkid — alongside Mr Eazi, Tekno, Tiwa Savage, Not3s, Yxng Bane and Maleek Berry — performed at the same venue during the first ever Afrorepublik Concert in May 2018.