Microblogging website Twitter Inc., known for its iconic 140- character tweets, said it would roll out 280- character tweets to users across the world.
Twitter said it ran a test on 280-character tweets in September that showed users spent less time editing their tweets and were less likely to abandon them.
User posting in languages including Japanese, Korean and Chinese, which do not face the issue of “in languages impacted by cramming”, will continue to have a limit of 140 characters, Twitter said.
“In September, we launched a test that expanded the 140 character limit so every person around the world could express themselves easily in a Tweet. Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter,” the company wrote on Wednesday via the company’s blog.
“We saw when people needed to use more than 140 characters, they Tweeted more easily and more often. But importantly, people Tweeted below 140 most of the time and the brevity of Twitter remained.
“Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue.
“Japanese, Korean, and Chinese will continue to have 140 characters because cramming is not an issue in these languages.”
The company did not say when it would start allowing users to post 280-character tweets.
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