Duro Olowu, a United Kingdom-based Nigerian designer, has earned the praise of Vogue for his latest autumn/winter designs, which were showcased at London Fashion Week 2017.

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The designer’s collections were colourful and energetic ready to wear clothes, the News Agency of Nigeria (NAN) reports.

According to Vogue’s Suzy Menkes, Olowu is a one-man band and a designer who interacts with his customers and therefore understands their needs and desires.

“To hear him describing how he gives a dress a little lift at the waist and cuts the skirt on the bias so that it falls oh-so-lightly, is to understand how his collection comes into place each season,” Menkes said.

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Since arriving on the London fashion scene in 2004, Olowu has impressed the right people with his vibrant mix of African prints, seventies tailoring, and unlikely colour combos.

A high-waisted patchwork boho dress known as the “Duro”, put the brand on the fashion map and became a cult item in 2005 after being discovered by American Vogue editor, Sally Singer, and Julie Gilhart of Barneys.

Born in Lagos to a Nigerian father and Jamaican mother, Olowu spent his childhood travelling between Nigeria and Europe.

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Former American first lady, Michelle Obama, is among the famous personalities who have worn Olowu’s designs.



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